Who wants to be found on the Web, must be visible - at the top in Google, Yahoo & Co. SEOs explore the ranking puzzles and help their clients onto the sun deck. There is a small but thriving industry with good prospects for specialists with or without study.
You do not see in the dark - and the sunny spots in the results lists of search engines are scarce. "6th place ranking in the Google clicks to a search word is not one in twenty times more of the interested party, number one, but almost every second," says Mario Fischer, a professor of computer science and business online marketing in Wuerzburg. "That shows how much the awareness and the associated economic success of a bid from the evaluation of the site depends on search engines."
In this industry, the credit reporting Google has a market share of nearly 85 percent, worldwide, with an enormous distance follow Yahoo, Baidu and Google, for all the others remain only crumbs. And companies pay like it when someone helps them to advance into the top spots in Google's search results.Martin Hunter has made it his profession: He is an expert in "search engine optimization" or just SEO (search engine optimization). At 27, he heads the research and development at Sumo in Cologne, a market leader in Germany. For this hunter is also a lot of traveling around the world, in October at a recent conference in London in November in Las Vegas: "We realize needs that moves in the industry what they think experts and insiders - and above all, to which improvements search engines work itself. "
The precise criteria remain secret | website performance | linkshare | youtubeshare | feedshare
Review about Google and rank the sites according to 200 criteria, perhaps, underestimated fighter. Here, the search engine will only respond to text, not photos or other eye-catcher. Some criteria are obvious, backed up by practical experience. It is mainly used in the most pertinent search terms - but should not be too technical, because at least ask the art words.
If the keyword under which something is to be found in the title of the page occurs, the benefits of placement in Google & Co. as vice versa dignity in an article about Michael Jackson in the title, and no matter how beautiful, is not his name available, the text falls far in the search results down. Finally, a website wins top places when other sources of much-quoted reference to them. Newcomers to the world of SEO is Google itself forward with practical learning tools.
But these are just basics from the experts, the full set of criteria, each search engine remains a closely guarded trade secret. Thus, what would each of us the blueprint for first place. To unravel their endeavor at sumo in Cologne three dozen colleagues at age 25 to 40 years. Thus, the company is already one of the larger of its kind in Germany. The founders first met ten years ago to know the student consultancy "Oscar" at the Cologne University.
Fairly decent income opportunities
The sector currently comprises some two dozen specialized companies with over 500 experts, Thomas Schauf estimates by the Federal Association of the Digital Economy (BVDW). More SEO specialists to work in typical full-service and all-round service in the IT industry and in advertising agencies. "Overall, we can now expect so with a few thousand professional Verstehern Google," said Schauf. "It is a still small but thriving business that is in sync with the online marketing is growing."
The plowed field with sumo a colorful team of programmers, graphic designers, computer scientists - such as graduates dropouts of different subjects. Martin has been hunting for a middle school degree media designer, and has then formed the business data processing. "The professional specialization in engineering and business was my stepping stone." In his company he started as an intern and has been consultant with 26 years for large companies. Their webmasters expect good advice on how to pay off errors on their sites and take advantage of underutilized placement opportunities.
"All my employees earn more than the learned or studied a profession," says a managing director of Sumo. More precisely BVDW speaker is Schauf: "On average, for the beginner € 30,000 a year there, with some work experience in the field of SEO 10,000 more, plus bonuses for every success." From 40,000 to attract specialists with electrical engineers and school teachers alike. Moreover, the future of each depends on its inventor SEO flair from the keyboard.
"Optimizing experiment is called"
Google changes about its criteria from time to time. Furthermore, the observers also speculate in their own blogs (such as www.seomoz.org). SEO is like a hare and hedgehog game appear on search engines. Changes can sometimes be tough losses a Web site, the revival can succeed by adapting. "Streamline is trying to experiment, which assessed changes in the site search engine which is positive or negative," says professor fishermen.
For ongoing service, Sumo is one example, to make pace: capture, because of particular addresses ("Sitemaps"), the search engines are offered in addition, she's website faster than ever - found, for example, the latest from Michael Jackson, "to six hours "and not until days later.
"The most fruitful ideas are often in casual conversation colleagues," says Hunter. But there are also successful individual fighters like Patrick Mamo, 25 He received his bachelor's degree in social sciences, with a thesis on Web 2.0. Now he is responsible for the website of "job canteen". The job market for students ranked in the search term "student jobs" Google is currently in second place (when you have to scroll to Yahoo several times).
Mamo, a firm of 17 employees of the Cologne authorities mediator is not, however, as his colleagues at the Special Adviser Sumo solely responsible for SEO. It also makes Search Engine Marketing (SEM, Search Engine Marketing) with paid ads, usually on the head and in the right column next to the actual search results. Mamo also buys ad space on sites like StudiVZ students. And he is seeking contact with students as representatives to rely on their websites as possible link to an unpaid job Mensa - which in turn can provide a higher valuation by the search engine."Optimization and advertising must however always be two things," says Mamo. "One should not try to foul cat and mouse game, and Google technology to outsmart want."About by "doorway pages" that are peppered with words for search engine appeal, but remain hidden from the public and it will automatically forward an attractive side. This contradicts clear behavior guidelines that tell search engines.
They see to it, and whoever violates the rules, is no longer listed sometimes. Add this happened a few years ago, for example, a posh German car brand - Google accused her of tampering and BMW also, temporarily, as an example. A bit of trickery is still sporty. But at the end of the search engines thrive on consumer confidence, the optimizer also.
You do not see in the dark - and the sunny spots in the results lists of search engines are scarce. "6th place ranking in the Google clicks to a search word is not one in twenty times more of the interested party, number one, but almost every second," says Mario Fischer, a professor of computer science and business online marketing in Wuerzburg. "That shows how much the awareness and the associated economic success of a bid from the evaluation of the site depends on search engines."
In this industry, the credit reporting Google has a market share of nearly 85 percent, worldwide, with an enormous distance follow Yahoo, Baidu and Google, for all the others remain only crumbs. And companies pay like it when someone helps them to advance into the top spots in Google's search results.Martin Hunter has made it his profession: He is an expert in "search engine optimization" or just SEO (search engine optimization). At 27, he heads the research and development at Sumo in Cologne, a market leader in Germany. For this hunter is also a lot of traveling around the world, in October at a recent conference in London in November in Las Vegas: "We realize needs that moves in the industry what they think experts and insiders - and above all, to which improvements search engines work itself. "
The precise criteria remain secret | website performance | linkshare | youtubeshare | feedshare
Review about Google and rank the sites according to 200 criteria, perhaps, underestimated fighter. Here, the search engine will only respond to text, not photos or other eye-catcher. Some criteria are obvious, backed up by practical experience. It is mainly used in the most pertinent search terms - but should not be too technical, because at least ask the art words.
If the keyword under which something is to be found in the title of the page occurs, the benefits of placement in Google & Co. as vice versa dignity in an article about Michael Jackson in the title, and no matter how beautiful, is not his name available, the text falls far in the search results down. Finally, a website wins top places when other sources of much-quoted reference to them. Newcomers to the world of SEO is Google itself forward with practical learning tools.
But these are just basics from the experts, the full set of criteria, each search engine remains a closely guarded trade secret. Thus, what would each of us the blueprint for first place. To unravel their endeavor at sumo in Cologne three dozen colleagues at age 25 to 40 years. Thus, the company is already one of the larger of its kind in Germany. The founders first met ten years ago to know the student consultancy "Oscar" at the Cologne University.
Fairly decent income opportunities
The sector currently comprises some two dozen specialized companies with over 500 experts, Thomas Schauf estimates by the Federal Association of the Digital Economy (BVDW). More SEO specialists to work in typical full-service and all-round service in the IT industry and in advertising agencies. "Overall, we can now expect so with a few thousand professional Verstehern Google," said Schauf. "It is a still small but thriving business that is in sync with the online marketing is growing."
The plowed field with sumo a colorful team of programmers, graphic designers, computer scientists - such as graduates dropouts of different subjects. Martin has been hunting for a middle school degree media designer, and has then formed the business data processing. "The professional specialization in engineering and business was my stepping stone." In his company he started as an intern and has been consultant with 26 years for large companies. Their webmasters expect good advice on how to pay off errors on their sites and take advantage of underutilized placement opportunities.
"All my employees earn more than the learned or studied a profession," says a managing director of Sumo. More precisely BVDW speaker is Schauf: "On average, for the beginner € 30,000 a year there, with some work experience in the field of SEO 10,000 more, plus bonuses for every success." From 40,000 to attract specialists with electrical engineers and school teachers alike. Moreover, the future of each depends on its inventor SEO flair from the keyboard.
"Optimizing experiment is called"
Google changes about its criteria from time to time. Furthermore, the observers also speculate in their own blogs (such as www.seomoz.org). SEO is like a hare and hedgehog game appear on search engines. Changes can sometimes be tough losses a Web site, the revival can succeed by adapting. "Streamline is trying to experiment, which assessed changes in the site search engine which is positive or negative," says professor fishermen.
For ongoing service, Sumo is one example, to make pace: capture, because of particular addresses ("Sitemaps"), the search engines are offered in addition, she's website faster than ever - found, for example, the latest from Michael Jackson, "to six hours "and not until days later.
"The most fruitful ideas are often in casual conversation colleagues," says Hunter. But there are also successful individual fighters like Patrick Mamo, 25 He received his bachelor's degree in social sciences, with a thesis on Web 2.0. Now he is responsible for the website of "job canteen". The job market for students ranked in the search term "student jobs" Google is currently in second place (when you have to scroll to Yahoo several times).
Mamo, a firm of 17 employees of the Cologne authorities mediator is not, however, as his colleagues at the Special Adviser Sumo solely responsible for SEO. It also makes Search Engine Marketing (SEM, Search Engine Marketing) with paid ads, usually on the head and in the right column next to the actual search results. Mamo also buys ad space on sites like StudiVZ students. And he is seeking contact with students as representatives to rely on their websites as possible link to an unpaid job Mensa - which in turn can provide a higher valuation by the search engine."Optimization and advertising must however always be two things," says Mamo. "One should not try to foul cat and mouse game, and Google technology to outsmart want."About by "doorway pages" that are peppered with words for search engine appeal, but remain hidden from the public and it will automatically forward an attractive side. This contradicts clear behavior guidelines that tell search engines.
They see to it, and whoever violates the rules, is no longer listed sometimes. Add this happened a few years ago, for example, a posh German car brand - Google accused her of tampering and BMW also, temporarily, as an example. A bit of trickery is still sporty. But at the end of the search engines thrive on consumer confidence, the optimizer also.
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